HeadOn, apply directly to the forehead! HeadOn, apply directly to the forehead! HEADON, APPLY DIRECTLY TO THE FOREHEAD!
If you don't know that inane infomercial from 2006 or 2007, how is it living under a rock for so long? Is it chilly? Cramped? How's the wi-fi there? If it's pretty good, I suggest giving the infomercial a quick watch:
When my youngest brother was a toddler, he was obsessed with that commercial, and would recite the ad's cheesy script verbatim even when we were miles from a functioning TV. So I guess you could say that that ad has been ingrained in my brain for a while.